FP INTL BRAND STYLE GUIDE

BRAND STYLE GUIDE | taught by Scott Borhauer

Course description

A BRAND STYLE GUIDE ensures that our content and imagery are cohesive and distinguishes us from our competitors. Without this cohesion, the brand will lack a strong, unified voice that resonates with our audience; conversely, a consistent brand and style is essential for building brand awareness and authority.

Scott Borhauer
Scott Borhauer
GLOBAL DIRECTOR, DIGITAL STRATEGY, E-COMMERCE & BRAND COMMUNICATIONS

Welcome to FP International’s Online Academy! My name is Scott and I’ll be your course instructor. I look forward to teaching you how to protect the integrity and perception of our brand while showing you a bit of the history of our company and products.

Psycho-sensory research tells us that the majority of information is communicated through nonverbal or sensory channels such as images or video. With that in mind, knowing our products and brand, and being able to consistently communicate them on our brand platforms is key to increasing customer engagement in a saturated market. A clear, coordinated visual identity is critical to formulating and executing a successful brand-building strategy, one that reinforces brand perceptions and manages audience motivations and expectations.

By the end of this course, you should be a pro at knowing how FP’s brand style guide works and how to effectively market using these new templates and strategies.

Please note, that all assets discussed in this course also reside in this course.

This online course has been developed and supported by the FP Brand Committee. If you have questions, please send an email to: brandsupport@fpintl.com.

Members of this committee are as follows:

Scott Borhauer (US)
scott.borhauer@fpintl.com

Ken Willingham (US)
ken.willingham@fpintl.com

Caper van Leusden (EU)
casper.vanleusden@fpintl.com

Ben Troung (US)
ben.truong@fpintl.com

Lisanne Bock (EU)
Lisanne.bock@fpintl.com

IMPORTANT NOTE: We do not support Internet Explorer on this platform. Please use Chrome, Firefox or Safari when trying to access each lesson.

Course Curriculum

INTRODUCTION
04:42
How To Take This Course Style Guide Introduction FREE PREVIEW
Why Do We Need A Brand Style Guide? FREE PREVIEW
FP INTERNATIONAL BRAND STYLE GUIDE V2.3 FREE PREVIEW
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ABOUT FP INTERNATIONAL
04:35
About FP International FREE PREVIEW
Welcome to FP International FREE PREVIEW
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LOGOS
The FP International Logo FREE PREVIEW
FP International Logo Usage FREE PREVIEW
FP International 50th Logo and Usage FREE PREVIEW
FP International Logo (download here) FREE PREVIEW
50th Anniversary Logo (download here) FREE PREVIEW
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TYPOGRAPHY
Importance of Fonts FREE PREVIEW
Font Usage, Alignment and Styles FREE PREVIEW
SPECIAL NOTE: Loading Fonts FREE PREVIEW
Proxima Nova (download here) FREE PREVIEW
Open Sans (download here) FREE PREVIEW
Century Gothic (download here) FREE PREVIEW
Arial (download here) FREE PREVIEW
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COLOR PALETTE
Importance of Color FREE PREVIEW
Primary and Secondary Colors FREE PREVIEW
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BUSINESS CARDS
Importance of Business Cards FREE PREVIEW
Business Card Information and Card Material FREE PREVIEW
US Western Region Templates (download here) FREE PREVIEW
US Midwest Region Templates (download here) FREE PREVIEW
US Eastern Region Templates (download here) FREE PREVIEW
US Region Free Templates (download here)
Europe France Template (download here) FREE PREVIEW
Europe Germany Template (download here) FREE PREVIEW
Europe Dutch / UK Template (download here) FREE PREVIEW
Europe Dutch / Any Other European Countries Template (download here) FREE PREVIEW
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LETTERHEAD
Letterhead Regulations - All Regions FREE PREVIEW
US Letter (download here) FREE PREVIEW
BV A4 Letterhead (download here) FREE PREVIEW
DE A4 Letterhead (download here) FREE PREVIEW
FR A4 Letterhead (download here) FREE PREVIEW
FPI Holding A4 Letterhead (download here) FREE PREVIEW
Corporate Ltd. A4 Letterhead (download here) FREE PREVIEW
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IMAGES and FAIR USE
Importance of Imagery FREE PREVIEW
Images and Samples FREE PREVIEW
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EMAIL SIGNATURES
01:28
Importance of Email Signature FREE PREVIEW
Email Signature Usage - All Countries - Desk Top Only FREE PREVIEW
UNITED STATES - Email Signature Template (Copy Here) - For Desktop Only FREE PREVIEW
UNITED KINGDOM - Email Signature Template (Copy Here) - For Desktop Only FREE PREVIEW
FRANCE - Email Signature Template (Copy Here) - For Desktop Only FREE PREVIEW
GERMANY - Email Signature Template (Copy Here) - For Desktop Only FREE PREVIEW
NETHERLANDS - Email Signature Template (Copy Here) - For Desktop Only FREE PREVIEW
Email Signature Windows How To 2013 and 2016 Outlook FREE PREVIEW
Windows How To VIDEO 2013, 2016, Outlook 365 FREE PREVIEW
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SOCIAL MEDIA
Social Media Usage FREE PREVIEW
Icons for Email Signatures (download here) FREE PREVIEW
Icons Large Format (download here) FREE PREVIEW
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POWER POINT
Power Point Information FREE PREVIEW
Apple OSX Confidential PPT 16:9 Ratio (download here) FREE PREVIEW
Apple OSX Standard PPT 16:9 Ratio (download here) FREE PREVIEW
Confidential PPT 16:9 Ratio (download here) FREE PREVIEW
Standard PPT 16:9 Ratio (download here) FREE PREVIEW
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TRADEMARK USE
Trademark Information FREE PREVIEW
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FP APPAREL AND MERCHANDISE
FP Apparel and Merchandise Guidelines
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STYLE GUIDE VERSION UPDATE INFORMATION
FP STYLE GUIDE VERSION UPDATE INFORMATION FREE PREVIEW
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