A BRAND STYLE GUIDE ensures that our content and imagery are cohesive and distinguishes us from our competitors. Without this cohesion, the brand will lack a strong, unified voice that resonates with our audience; conversely, a consistent brand and style is essential for building brand awareness and authority.
Welcome to FP International’s Online Academy! My name is Scott and I’ll be your course instructor. I look forward to teaching you how to protect the integrity and perception of our brand while showing you a bit of the history of our company and products.
Psycho-sensory research tells us that the majority of information is communicated through nonverbal or sensory channels such as images or video. With that in mind, knowing our products and brand, and being able to consistently communicate them on our brand platforms is key to increasing customer engagement in a saturated market. A clear, coordinated visual identity is critical to formulating and executing a successful brand-building strategy, one that reinforces brand perceptions and manages audience motivations and expectations.
By the end of this course, you should be a pro at knowing how FP’s brand style guide works and how to effectively market using these new templates and strategies.
Please note, that all assets discussed in this course also reside in this course.
This online course has been developed and supported by the FP Brand Committee. If you have questions, please send an email to: firstname.lastname@example.org.
Members of this committee are as follows:
Scott Borhauer (US)
Ken Willingham (US)
Caper van Leusden (EU)
Ben Troung (US)
Lisanne Bock (EU)
IMPORTANT NOTE: We do not support Internet Explorer on this platform. Please use Chrome, Firefox or Safari when trying to access each lesson.